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Greek culture is well known for its lively music and dance. Many foreigners worldwide enjoy going to Greece or to local Greek festivals just to experience Greek music. Many people certainly are impacted by the vivacity of Greek music.

In fact, many of today's hottest multimedia music videos are being developed by a Greek American. Matsoukas has developed a reputation for being the queen of video clips, and her bold and colorful music vids can be said to be a reflection of her own Greek culture. Matsoukas is celebrated by many Greeks for her skills in developing music videos for major celebrities such as Jennifer Lopez, Lady Gaga, Jay Z and Katie Perry. In 2011, the most recent music video that she has directed is for Rihanna's hit song "S&M".

Matsoukas asserts that her artistic style is all about using the correct visual effects and an interesting script.

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